Ministry of Information & Broadcasting Secretary, Sunil Arora held a review meeting of the National Museum on Indian Cinema at the Films Division in Mumbai on March22. The focus of the meeting was on Phase II of the museum that would be housed in a state-of-the-art new building being specially built for the purpose. The progress of civil construction was reviewed and museum plans were discussed.
Arora said that every effort was being made to make the second phase of the museum interactive, giving visitors a very unique viewing experience. He said the museum should highlight cultural and social impact of cinema.
The museum, spread over five levels would showcase various facets of Indian cinema from its early years to the present period. It would also have interactive exhibitions on all verticals of film making covering cinematography, editing, sound, script writing and screenplay among others. There would also be special sections on regional cinema, Hindi cinema, documentaries and Indian film music.
The new building housed in the Films Division complex on Pedder Road in South Mumbai, would also have two mid-size auditoriums, viewing galleries, cafeteria among others.
The building is being built by the PSU National Building Construction Company. National Council of Science Museums, Kolkata under the Ministry of Culture has been tasked with setting up of the museum.
Earlier in the day, Secretary I&B visited All India Radio, Mumbai and interacted with the personnel. He said “All India Radio is an iconic institution with well settled standard operating procedures”. He informed that the recently launched Music App of AIR has been widely appreciated and even noted Music Director A R Rehman has spoken good about it. Speaking about programme and marketing promotion, Arora asked the Commercial Wing of AIR to adopt innovative marketing strategies and explore new clients to shore up revenues.